Atlas.
Plotting the route
Atlas.
Index — The platform / included with every build
An analysis of the Atlas client dashboard — what it measures, where the data comes from, and why owning the whole pipeline matters.
Analytics
Last 30 days
Visitors
48.2K
+124%
Leads captured
312
+38%
Conversion
6.8%
+2.1pts
Daily visitors
↗ trending up
How the data flows
Nothing is rented from ad-tech. Your site reports to Atlas, Atlas reports to you.
01
Your website
One script tag, injected at deploy
02
Atlas SDK
Pageviews, vitals, events, leads
03
Atlas platform
First-party ingest & processing
04
Your dashboard
Live metrics, alerts, history
Your data stays between your site and Atlas — never resold, never shared with ad networks.
Inside the dashboard
Visitors, sessions, journeys, traffic sources, devices and geography — measured by the Atlas SDK on your own site and stored on Atlas infrastructure. No Google Analytics, no third-party cookies.
LCP, INP, CLS, FCP and TTFB measured from your actual visitors' browsers — the same p75 field statistic Google uses — not a lab estimate. You see the speed your customers feel.
Every form on your site becomes a lead pipeline. Enquiries land in your dashboard with the full message, and you get an email alert wired so replying answers the enquirer directly.
HTTPS, metadata, structured data, accessibility signals, render-blocking scripts and more — audited by Atlas's own first-party engine, scored, and tracked over time.
A realtime view of who's on your site this minute — updated every ten seconds from the same first-party event stream, with no sampling.
Consultation confirmations, meeting invitations with calendar files, lead alerts and receipts — sent automatically, branded, from your own domain.
Your plan, invoices and payments in one place, powered by Stripe. Card details never touch Atlas servers.
Revision requests, support tickets and project documents live beside your data — one login for everything Atlas manages for you.
Included with every plan
The dashboard isn’t an add-on or an upsell — it’s how Atlas works. Your site starts reporting the day it goes live.
Next step
A 30-minute consultation. No deck, no hard sell — just an honest read on whether we’re the right studio for the job.